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1. Refinement of the marketing culture scale and the relationship between marketing culture and profitability of a service firm

by Webster, Cynthia | Artis, Michael J.

Availability: Items available for loan: [Call number: CD - 64 (EBSCO CD) ] (1). Location(s): CD CD - 64 (EBSCO CD) .

2. Toward the measurement of the marketing culture of a service firm

by Webster, Cynthia | Artis, Michael J.

Availability: Items available for loan: [Call number: CD - 64 (EBSCO CD) ] (1). Location(s): CD CD - 64 (EBSCO CD) .