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Toward the measurement of the marketing culture of a service firm

By: Webster, Cynthia.

Contributor(s): Artis, Michael J.

Subject(s): Marketing culture Measurement In: Journal of Business Research : 1990 : 345-362

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Item type	Current location	Collection	Call number	Status	Date due	Barcode	Item holds
Pamphlet	Library Pamphlet Section	CD	CD - 64 (EBSCO CD) (Browse shelf)	Available		P3611

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