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Refinement of the marketing culture scale and the relationship between marketing culture and profitability of a service firm

By: Webster, Cynthia.

Contributor(s): Artis, Michael J.

Subject(s): Marketing culture Profitability relationship In: Journal of Business Research : 1993 : 111-131

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Item type	Current location	Collection	Call number	Status	Date due	Barcode	Item holds
Pamphlet	Library Pamphlet Section	CD	CD - 64 (EBSCO CD) (Browse shelf)	Available		P3610

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