| 000 -LEADER |
|---|
| fixed length control field |
00530 a2200181 4500 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
|
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
|---|
| Universal Decimal Classification number |
TR |
| 090 ## - |
|---|
| -- |
9792 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kihlstrom, Richard E. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Advertising as a signal |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Chicago |
| Name of publisher, distributor, etc |
The University of Chicago |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
427-450p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Media |
| -- |
Trade |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Riordan, Michael H. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Pamphlet |
